The independence and uniqueness of the design ensure recognition in the world of watch making. The watches are well known by watch enthusiasts and are in demand worldwide so that the limited edition sold out quickly. The value of the individual pieces is increasing because our watches are perceived not only as timekeepers but as Art on the Wrist.
Alexander Shorokhov is a world citizen. He travels the world and draws his inspiration from the many countries and cultures he visits. However, his greatest source of inspiration is his Russian roots, based on a rich and deeply pronounced millennial art and cultural history. These facets combined with German precision result in the unusual individual design of the watches, paired with dedication, excellent quality and highest possible precision.
The “ff” at the end of his last name emphasises his Russian roots and the brands historic background, which he is very proud of.